How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide - USA DAILY NEWS

How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide

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Nexstar Media Group Inc., the largest local news company in the U.S., recently tested what would happen if it stopped using Google’s technology to place ads on its websites.

Over several days, the company’s video ad sales plummeted. “That’s a huge revenue hit,” said Tony Katsur, senior vice president at Nexstar. After its brief test, Nexstar switched back to Google.

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